Tweet about job postings
The flip side to actively searching for candidates is to also tweet about job opportunities at your company, which will have many users finding you through keyword searches.There are more than 124 million keyword job searches on major search engine sites, each day, noted Doug Berg, co-founder of Jobs2Web, a company dedicated to improving recruiting strategies through the Internet.
Unless your company is extremely SEO-savvy, chances are job hunters aren't finding your post.Twitter is a smaller arena for job hunters to search through and a free tool for companies to take advantage of."We've had thousands of people visit our Web site from links on Twitter," Berg said.And many find it more appealing to respond to a Twitter job posting, rather than a job board because it allows users to associate the posting with a real face and get to know the recruiter."Twitter puts the humanity back into recruiting," he said.
One outfit that does this well is Mayo Clinic, a Web site featuring health information and research. The Clinic uses SEO techniques to help users find them.For instance, they have an individual page for nurse jobs, which helps nursing candidates find their pages through a Twitter search.There are currently scores of recruiters already on Twitter, Berg said, so it is important to add a categorization, such as "finance" or "IT" to your profile name or bio to make sure the right types of job-seekers are finding your profile and job postings.But Berg warns against posting only job information. Businesses need to develop their online identity by posting company information, new projects, or employee promotions so candidates get a holistic view of the firm.And he encourages companies to get creative with Twitter. "Why not post a link to a YouTube video with an office tour or employee testimonial"
It is also a great tool for keeping in contact with laid-off employees, he said. "Stay in touch and continue to grow your relationship with company alumni and keep them up to date on corporate news. When the economy picks up – you may want these people back."
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