Personal Branding: Shameless Self-Promotion in the Recovery Economy

What is a Personal Brand?

What do you think of when you think of?

Donald Trump? Hair, You’re Fired!

Larry King, CNN? Suspenders (Braces), and Hi-So softball questions to his guests

Jack Welch? Neutron Jack, GE success

Bill Gates? Nerd

What is your Personal Brand? How do you build a brand?

Coke, the shape of the bottle, the script that reads Coca-Cola and Coke.

Burger King, Have it your way

FedEx, When it absolutely, positively has to be there overnight

How did these firms do it?

How do we use our 5 senses to evaluate a brand? Design your personal brand with your prospects senses in mind.

Use the questions; Who, what where when, why, (be careful with how).

What are your features and benefits?

Are you local, expat, or global?

How do you get your brand out there into the market? How do you tell your story with a brand?

Business card
Personal website/blog
Publishing articles related to your work in your business sector
Social media (yes hiring and sales are happening on Twitter! IBM sold $1 million in products on Twitter recently)
Networking events
Professional membership organizations

What is the ROI on your personal brand?
Do you have a switching cost for your brand?

Is your brand indispensable?

Are you a change agent (be careful of jargon)?

Can you create a personal brand that attracts as much as it promotes?

Can you create a personal brand that is simple, empathetic to your customers needs, as well as aesthetic?

Best of luck, and let me know if I can help you in your process.

Regards,

Rick Price
rick@eprojectsource.com